Things I don’t understand ||

For those of us outside of the UK, the BBC News website has advertising on it. I inadvertantly clicked on one by mistake (because the Beeboids haven’t mastered html yet as rendered by Firefox), and got this link: http://www.loveearth.com/uk/tracking

As you can see, its a lovely website dealing with the cuddliest animals threatened by Human-caused Climate Change and sponsored by BBC Worldwide

So what do we have on the menu bar? “Saving Planet Earth” with the byline:

The BBC Wildlife Fund supports work protecting wildlife under threat around the world. The remit of the Fund is to support projects that are helping to protect endangered wildlife and biodiversity - animals, plants and the wild places they need. It also helps to protect and improve the natural habitats that wildlife and humans share.

Which leads me back to the BBC Trust who last year produced a report on the BBC’s news activities especially in regard to its reporting on environmental issues. On the BBC’s reluctance to report on dissenters of the supposed scientific consensus, the BBC Trust said:

But these dissenters (or even sceptics) will still be heard, as they should, because it is not the BBC’s role to close down this debate. They cannot be simply dismissed as ‘flat-earthers’ or ‘deniers’, who ’should not be given a platform’ by the BBC. Impartiality always requires a breadth of view: for as long as minority opinions are coherently and honestly expressed, the BBC must give them appropriate space. ‘Bias by elimination’ is even more offensive today than it was in 1926. The BBC has many public purposes of both ambition and merit – but joining campaigns to save the planet is not one of them. [my emphasis]

Well I’m sorry BBC Trust, but it appears still that the BBC News team and BBC Worldwide are not only joining those campaigns but actively soliciting funds for them. They’ll continue to flout the BBC Charter just as long as you keep giving a blind eye to their real acitivities.